TY  - BOOK
AU  - Kourdi,Jeremy
TI  - The marketing century: how marketing drives business and shapes society : The Chartered Institute of Marketing 
SN  - 9781119208501
AV  - HF5415 .M386 2011eb
U1  - 658.8 22
PY  - 2011///
CY  - Chichester
PB  - Wiley
KW  - Chartered Institute of Marketing
KW  - History
KW  - fast
KW  - Marketing
KW  - Histoire
KW  - BUSINESS & ECONOMICS
KW  - Distribution
KW  - bisacsh
KW  - General
KW  - gnd
KW  - Marknadsf�oring
KW  - historia
KW  - sao
N1  - Includes bibliographical references and index; Machine generated contents note; 1; Strategic Marketing; Martha Rogers --; 2; Market Segmentation; Malcolm McDonald --; 3; Innovation; Veronica Wong --; 4; Digital Marketing; Philip Sheldrake --; 5; Sales and Business Development; Beth Rogers --; 6; Customer Relationship Management; Merlin Stone --; 7; Branding; Graham Hales --; 8; Advertising; Jonathan Gabay --; 9; Public Relations; Paul Mylrea --; 10; Internal Marketing; Keith Glanfield --; 11; Marketing and Sustainability; John Grant --; 12; Social Marketing; Veronica Sharp
N2  - This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208501
ER  -