TY  - BOOK
AU  - Sagolla,Dom
TI  - 140 characters: a style guide for the short form 
SN  - 9781118258002
AV  - TK5105.73 .S245 2009
U1  - 808/.066384 22
PY  - 2009///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Instant messaging
KW  - Text messages (Cell phone systems)
KW  - Electronic mail messages
KW  - Digital media
KW  - Editing
KW  - Online authorship
KW  - Authorship
KW  - Style manuals
KW  - Electronic mail systems
KW  - Text Messaging
KW  - Electronic Mail
KW  - Messagerie instantan�ee
KW  - Textos
KW  - Courrier �electronique
KW  - Internet
KW  - Art d'�ecrire
KW  - Codes typographiques
KW  - M�edias num�eriques
KW  - �Edition
KW  - text messages
KW  - aat
KW  - electronic mail
KW  - LANGUAGE ARTS & DISCIPLINES
KW  - Rhetoric
KW  - bisacsh
KW  - REFERENCE
KW  - Writing Skills
KW  - Composition & Creative Writing
KW  - fast
KW  - Web 2.0
KW  - gtt
KW  - Taalgebruik
KW  - Sociale media
KW  - Weblogs
KW  - Schrijftaal
KW  - Gidsen (vorm)
N1  - Includes index; Includes bibliographical references and index; Front Matter -- Lead. Describe: A Brief Digression to Discuss Journalism is Warranted -- Simplify: Say More with Less -- Avoid: Don't Become a Fable about Too Much Information -- Value. Voice: Say It Out Loud -- Reach: Understand Your Audience -- Repeat: It Worked for Shakespeare -- Mention: Stamp Your Own Currency -- Dial: Search for Silence, Volume, and Frequency -- Link: Deduce the Nature of Short Messages -- Word: Expose the Possibilities in Phraseology, Poetry, and Invention -- Master. Tame: Apply Multiple Techniques Toward the Same End -- Cultivate: Meet 140 Characters, Each with a Unique Story -- Branch: Steady, Organic Growth is Most Manageable -- Evolve. Filter: Teach the Machine to Think Ahead -- Open: Give and You Shall Receive -- Imitate: There is Nothing Original, Except in Arrangement -- Iterate: Practice a Sequence of Tiny Adjustments -- Accelerate. Increase Do More -- Fragment Do It Smaller -- Recommended Reading -- Glossary -- Index; Describe : a brief digression to discussion journalism is warranted -- Simplify : say more with less -- Avoid : don't become a fable about too much information -- Voice : say it out loud -- Reach : understand your audience -- Repeat : it worked for Shakespeare -- Mention : stamp your own currency -- Dial : search for silence, volume, and frequency -- Link : deduce the nature of short messages -- Word : expose the possibilities in phraseology, poetry, and invention -- Tame : apply multiple techniques toward the same end -- Cultivate : meet 140 characters, each with a unique story -- Branch : steady, organic growth is most manageable -- Filter : teach the machine to think ahead -- Open : give and you shall receive -- Imitate : there is nothing original, except in arrangement -- Iterate : practice a sequence of tiny adjustments -- Increase : do more -- Fragment : do is smaller
N2  - Make the most of your messages on Twitter, Facebook, and other social networking sites. The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes special writing skill. In 140 Characters, Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, social medi
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781118258002
ER  -