TY  - BOOK
AU  - Salinas,Gabriela
TI  - The international brand valuation manual: a complete overview and analysis of brand valuation techniques, methodologies and applications 
SN  - 9781119206408
AV  - HF5415.1255 
U1  - 657/.7 22
PY  - 2009///]
CY  - Chichester, U.K.
PB  - Wiley
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Valuation
KW  - Strat�egie de marque
KW  - Produits de marque
KW  - �Evaluation
KW  - branding
KW  - aat
KW  - BUSINESS & ECONOMICS
KW  - Accounting
KW  - Financial
KW  - bisacsh
KW  - fast
KW  - Markenwert
KW  - gnd
KW  - Entreprises
KW  - ram
KW  - Produktimage
KW  - stw
KW  - Theorie
KW  - Electronic books
KW  - dissertations
KW  - Academic theses
KW  - gtlm
KW  - lcgft
KW  - Th�eses et �ecrits acad�emiques
KW  - rvmgf
N1  - Includes bibliographical references and index; The Concept and Relevance of Brand -- The Origin and Evolution of Valuation Methods -- Brand Valuation Method and Process -- General Approaches to Brand Valuation; Electronic reproduction; [Place of publication not identified]; HathiTrust Digital Library; 2011
N2  - A review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and relates major trends in the theory and practice of brand valuation. --from publisher description
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119206408
ER  -