TY  - BOOK
AU  - Cox,Emmett
TI  - Retail analytics: the secret weapon 
T2  - Wiley & SAS business series
SN  - 9781118148358
AV  - HF5429 .C683 2012eb
U1  - 658.8/7 23
PY  - 2012///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Retail trade
KW  - Statistics
KW  - Case studies
KW  - Commerce de d�etail
KW  - �Etudes de cas
KW  - BUSINESS & ECONOMICS
KW  - Industries
KW  - Retailing
KW  - bisacsh
KW  - fast
KW  - lcgft
KW  - Statistiques
KW  - rvmgf
KW  - dissertations
KW  - aat
N1  - Includes index; Includes bibliographical references and index; Cover; Series page; Title page; Copyright page; Preface; Acknowledgments; Chapter 1: Retailing Analytics: An Introduction; RETAILER GOODWILL; THE INSIDE SCOOP: RETAIL POWER BROKERS; RETAIL ORGANIZATION; COMMUNICATING TO THE RETAIL ORGANIZATION; POINT OF SALE VERSUS MARKET BASKET DATA; DATA IS GOLD; DATA AS REVENUE: THE PRICE OF RETAIL DATA; Chapter 2: Retail and Data Analytics; HARD-CORE DATA TERMS: NOW WE'RE TALKING ABOUT THE FUN STUFF; MARKET BASKET; DATA STORAGE 101; DATA WITHOUT USE IS OVERHEAD; CASE STUDIES AND PRACTICAL EXAMPLES OF DATA-RELATED RETAIL PROJECTS
N2  - "Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail basics and organization structures to common retail database designs. Numerous cases studies and examples are given throughout. In addition, within each chapter the importance of analytics and data is examined"--Provided by publisher
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119205340
ER  -