TY  - BOOK
AU  - Roedy,Bill
AU  - Fisher,David
TI  - What makes business rock: building the world's largest global networks 
SN  - 9781118082904
AV  - PN1992.8.M87 R64 2011eb
U1  - 384.5506/5 22
PY  - 2011///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Roedy, Bill.
KW  - Roedy, Bill
KW  - MTV Networks
KW  - fast
KW  - Mass media
KW  - United States
KW  - Biography
KW  - Rock videos
KW  - Vid�eoclips rock
KW  - �Etats-Unis
KW  - BIOGRAPHY & AUTOBIOGRAPHY
KW  - General
KW  - bisacsh
KW  - TECHNOLOGY & ENGINEERING
KW  - Television & Video
KW  - Autobiography
KW  - autobiographies (literary works)
KW  - aat
KW  - Autobiographies
KW  - Biographies
KW  - lcgft
KW  - rvmgf
N1  - Includes index; Cover; Contents; Copyright; Dedication; Foreword; Preface; Chapter 1 : Born in the U.S.A.; Chapter 2 : Survivor; Chapter 3 : Money for Nothing; Chapter 4 : Mo' Money Mo' Problems; Chapter 5 : Get the Party Started; Chapter 6 : We Will Rock You/We Are the Champions; Chapter 7 : How to Save a Life; Chapter 8 : Where Do We Go from Here?; Chapter 9 : The Beginning Is the End Is the Beginning; Acknowledgments; Index; Photo Insert
N2  - "Global business lessons from Bill Roedy, the man who built the world's largest entertainment network. What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked. It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro. An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms. Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland. A business book masquerading as the memoir of one of the most important people in the music industry. Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world."--
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119202363
ER  -