Strout, Aaron.

Location-based marketing for dummies / Aaron Strout and Mike Schneider. - Hoboken, NJ : John Wiley & Sons, 2011. - 1 online resource (xix, 262 pages) : illustrations - For dummies . - For dummies. .

Putting a little "location" in your marketing campaign -- Location-based marketing in action -- Integrating location into other channels -- Measuring your return on investment -- The part of tens.

Explains location-based services, what your campaign should contain, how to launch it, and how to measure results. Reward your customers, build their loyalty, and let them help market your business.


English.

9781118132043 1118132041 9781118132050 111813205X 9781118132067 1118132068

F0535230-DCB2-400E-86B5-91B633F50775 OverDrive, Inc. http://www.overdrive.com

015781078 Uk


Marketing.
Social media--Research.
Social media--Economic aspects.
Social media--Marketing.
Consumers--Research.
Customer relations.
Consumer behavior.
Branding (Marketing)
Internet marketing.
Internet marketing--Social aspects.
Online social networks--Economic aspects.
Business communication.
Social networks.
Marketing--Management.
Marketing
Social Support
Marketing.
M�edias sociaux--Recherche.
M�edias sociaux--Aspect �economique.
Consommateurs--Recherche.
Consommateurs--Comportement.
Strat�egie de marque.
Marketing sur Internet.
Marketing sur Internet--Aspect social.
R�eseaux sociaux (Internet)--Aspect �economique.
Communication dans l'entreprise.
R�eseaux sociaux.
Marketing--Gestion.
marketing.
branding.
BUSINESS & ECONOMICS--E-Commerce--Internet Marketing.
BUSINESS & ECONOMICS--Mail Order.
BUSINESS & ECONOMICS--Marketing--Direct.
BUSINESS & ECONOMICS--Marketing--Multilevel.
BUSINESS & ECONOMICS--Marketing--Telemarketing.
Marketing.
Social media--Research.
Social media--Economic aspects.
Social media--Marketing.
Consumers--Research.
Customer relations.
Consumer behavior.
Branding (Marketing)
Internet marketing.
Internet marketing--Social aspects.
Online social networks--Economic aspects.
Business communication.
Social networks.
Marketing--Management.
Business and Management.
Branding (Marketing)
Business communication
Consumer behavior
Consumers--Research
Customer relations
Internet marketing
Marketing
Marketing--Management
Social media--Economic aspects
Social networks

HF5415 / S76 2011eb

658.872