Location-based marketing for dummies /
Aaron Strout and Mike Schneider.
- Hoboken, NJ : John Wiley & Sons, 2011.
- 1 online resource (xix, 262 pages) : illustrations
- For dummies .
- For dummies. .
Putting a little "location" in your marketing campaign -- Location-based marketing in action -- Integrating location into other channels -- Measuring your return on investment -- The part of tens.
Explains location-based services, what your campaign should contain, how to launch it, and how to measure results. Reward your customers, build their loyalty, and let them help market your business.
F0535230-DCB2-400E-86B5-91B633F50775 OverDrive, Inc. http://www.overdrive.com
015781078 Uk
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