Young, Laurie,  1955- <br/><br/>
The marketer's handbook :  reassessing marketing techniques for modern business / 
Laurie Young. 
 - Chichester, West Sussex, U.K :  Wiley,  2011. 
 - 1 online resource (xix, 494 pages) :  illustrations 
 - 
<br/><br/>Includes bibliographical references (pages 469-477) and index. 
<br/><br/>Cover; Title page; Copyright page; DEDICATION; PREFACE; THE BLIND MEN AND AN ELEPHANT; WHAT'S IN AND WHAT'S NOT; THE RATINGS; A; AAR MODEL; ACCOUNT MANAGEMENT; ADVERTISING; "AIDA"; ANSOFF AND HIS MATRIX; AUDIT (THE MARKET AUDIT); B; BEHAVIOURAL INSIGHTS FOR MARKETING; BLUEPRINTING; BOSTON MATRIX; BRANDS; BUSINESS-TO-BUSINESS MARKETING; C; CATEGORY MANAGEMENT; CELEBRITY ENDORSEMENT; CHANNELS OF DISTRIBUTION; CLOSING TECHNIQUES; COMPETITIVE STRATEGY; CONSUMER BEHAVIOUR; CONTACT AUDIT; CORPORATE SOCIAL RESPONSIBILITY (CSR); CULTURAL VARIATIONS; D; DECISION-MAKING UNIT (DMU); DIFFERENTIATION. 
<br/><br/> "This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"-- 
<br/><br/><label>ISBN: </label>9781119206606 111920660X 9781119973522 111997352X 9781119978503 1119978505 9781119978510 1119978513 1283405091 9781283405096 
<br/><br/><label>Source: </label>CL0500000127  Safari Books Online 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Nat. Bib. No.: </label>GBB902858  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>019194543  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing.<br/>marketing.<br/>BUSINESS & ECONOMICS--Sales & Selling.<br/>BUSINESS & ECONOMICS--Distribution.<br/>BUSINESS & ECONOMICS--Marketing--General.<br/>Marketing<br/>M�arqueting.<br/>Direcci�o d'empreses.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Llibres electr�onics.
<br/><br/><label>LC Class. No.: </label>HF5415  / .Y7917 2011eb 
<br/><br/><label>Dewey Class. No.: </label>658.8