Export now : five keys to entering new markets /
Frank Lavin & Peter Cohan.
- Singapore ; Hoboken, NJ : John Wiley & Sons, (Asia), �2011.
- 1 online resource (ix, 227 pages) : illustrations
Includes bibliographical references and index.
pt. 1. Why and what : setting your export goals -- pt. 2. How : five keys to choosing your export strategy -- pt. 3. When : making your export strategy happen.
How your business can tap into foreign markets In Export Now, two superbly qualified authors explain the secrets to taking your company global. Offering a real-world strategy that any sized business can use to go global, this book serves as a trustworthy handbook for identifying, evaluating, and profiting from global business opportunities.
82172E30-5621-46DB-AF7B-FAA7F3D137C5 OverDrive, Inc. http://www.overdrive.com
015785494 Uk
Exports. Export marketing. Business enterprises--Case studies. Exportations. Entreprises--�Etudes de cas. BUSINESS & ECONOMICS--Exports & Imports. BUSINESS & ECONOMICS--International--Marketing. BUSINESS & ECONOMICS--Marketing--Multilevel. Business enterprises Export marketing Exports