TY  - BOOK
AU  - Stubbs,Evan
TI  - The value of business analytics: identifying the path to profitability 
T2  - Wiley & SAS business series
SN  - 9781118983881
AV  - HD30.28 .S787 2011eb
U1  - 658.4/01 22
PY  - 2011///
CY  - Hoboken, N.J.
PB  - John Wiley
KW  - Business planning
KW  - Strategic planning
KW  - Decision making
KW  - Industrial management
KW  - Statistical methods
KW  - Decision Making
KW  - Planification strat�egique
KW  - Prise de d�ecision
KW  - Gestion d'entreprise
KW  - M�ethodes statistiques
KW  - decision making
KW  - aat
KW  - BUSINESS & ECONOMICS
KW  - General
KW  - bisacsh
KW  - Corporate Governance
KW  - Leadership
KW  - Organizational Development
KW  - Workplace Culture
KW  - fast
KW  - Electronic resource
KW  - dissertations
KW  - Academic theses
KW  - lcgft
KW  - Th�eses et �ecrits acad�emiques
KW  - rvmgf
N1  - Includes bibliographical references and index; The Value of Business Analytics: Identifying the Path to Profitability; Contents; Preface; Acknowledgments; CHAPTER 1: Introduction and Background; CHAPTER 2: The Importance of Business Analytics; CHAPTER 3: The Challenges of Tactical Delivery; CHAPTER 4: Defining the Value of Business Analytics; CHAPTER 5: Communicating the Value Proposition; CHAPTER 6: Creating the Execution Plan and Delivering Value; CHAPTER 7: Delivering the Measurement Framework; CHAPTER 8: Bringing It All Together; Glossary; About the Author; Index
N2  - "Practical guidance for managers for getting projects started and presenting the results when the project's done, this book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value. Provides a plan for the execution of a successful business analytics program, reveals how to communicate the value of a project once it's done, presents an integrated framework for communicating the value of business analytics. Targeted toward the senior management team, this book explains what business analytics is and the value it can bring to your organization"--Provided by publisher
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781118983881
ER  -