TY  - BOOK
AU  - Midgley,David
TI  - The innovation manual: integrated strategies and practical tools for bringing value innovation to the market 
SN  - 9780470744840
AV  - HD45 .M53 2009eb
U1  - 658.5/14 22
PY  - 2009///
CY  - Chichester, England, Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Technological innovations
KW  - Management
KW  - Innovations
KW  - Gestion
KW  - TECHNOLOGY & ENGINEERING
KW  - Automation
KW  - bisacsh
KW  - fast
N1  - Includes bibliographical references and index; The three challenges of business innovation -- Creating advantage in the minds of many -- Chartering innovation within the organisation -- Selecting, preparing and supporting the right team -- Co-creating the innovation with customers -- Changing the organisation to deliver the innovation -- Building the market for the innovation -- Putting it all together
N2  - The Innovation Manual provides a solution to the problems faced by those at the forefront of innovation. It takes you through the seven topics that have the highest impact on the success of value innovation, be this innovation a new product, a new service or a new business model. The seven topics are:. - Creating advantage in the minds of many. - Chartering innovation within the organization. - Preparing, developing and supporting the right team. - Placing customers at the centre of innovation. - Changing the organization to deliver the innovation. - Motivating the right partners and sharing t
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119206323
ER  -