Chutani, Sailesh, 1964-

Technology at the margins : how IT meets the needs of emerging markets / Sailesh Chutani, Jessica Rothenberg Aalami, Akhtar Badshah. - Hoboken, N.J. : John Wiley & Sons, �2011. - 1 online resource (xxv, 166 pages) : illustrations - Microsoft executive leadership series . - Microsoft executive leadership series. .

Includes bibliographical references and index.

Technology at the Margins: How IT Meets the Needs of Emerging Markets; CONTENTS; Foreword; Preface; CHAPTER 1: Information and Communication Technologies for Everyone; CHAPTER 2: Health Care: Where and When It Is Needed; CHAPTER 3: Outside the "Education Box"; CHAPTER 4: Microfinance: The Next Phase; CHAPTER 5: Supporting the World in a Changing Environment; CHAPTER 6: Conclusion: Harnessing Disruption; References; Index.

"Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened. Based on solid insights generated in key areas of health, education, finance and the environment, the book offers practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies. Offers recommendations on how companies can ensure their own competitiveness by offering more accessible, affordable, and relevant information technologies to support mass market needs Suggests practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies Challenges businesses to rethink their uses of existing technologies Technology at the Margins will be of interest to decision makers in the private, public and nonprofit sectors who are interested in opportunities offered by IT in meeting the needs of those at the base of the worlds economic pyramid."--Provided by publisher

9780470920633 0470920637 9781119200420 1119200423 1282883763 9781282883765 9786612883767 6612883766



GBB0A4269 bnb

015638927 Uk


Information technology.
New products.
Technologie de l'information.
information technology.
BUSINESS & ECONOMICS--Information Management.
BUSINESS & ECONOMICS--Knowledge Capital.
Information technology
New products

T58.5 / .C46 2011eb

658.4/038