Sri Urip.

CSR strategies : corporate social responsibility for a competitive edge in emerging markets / Sri Urip. - Singapore ; Hoboken, NJ : Wiley, 2010. - 1 online resource (xxviii, 211 pages) : illustrations, maps

Includes bibliographical references and index.

Title Page; Copyright Page; Dedication; Acknowledgements; Benefits of Corporate Social Responsibility; Corporations; The world and environment; Preface; NOTES; Introduction; PART 1 -- STRATEGIES; Chapter 1 -- CORPORATE SOCIAL RESPONSIBILITY, GOOD CORPORATE GOVERNANCE, AND ... ; Chapter 2 -- A NEW PHENOMENON; Chapter 3 -- THE FUNDAMENTALS AND EVOLUTION OF CSR; Chapter 4 -- HOW TO OPTIMIZE CSR; Chapter 5 -- WHY AND WHEN TO APPLY CSR ACTIVITIES; Chapter 6 -- MANAGING, MONITORING, AND REPORTING; PART 2 -- CASE STUDIES; NOTES; Case Study 1 -- PT UNILEVER INDONESIA, Tbk.

Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for both corporations and communities. CSR is also becoming an important base for businesses to build trust and confidence in their stakeholders, with the potential to provide a competitive edge. To ensure sus.


English.

9781119199595 111919959X 9780470826287 0470826282 1282883607 9781282883604 0470826290 9780470826294 9786612883606 661288360X

9786612883606

00028608


Social responsibility of business--Developing countries.
Social responsibility of business--Developing countries--Case studies.
Corporate governance--Developing countries.
Corporate governance--Developing countries--Case studies.
Industrial management.
Social responsibility of business.
Gestion d'entreprise.
Entreprises--Responsabilit�e sociale.
BUSINESS & ECONOMICS--Development--Sustainable Development.
Industrial management
Corporate governance
Social responsibility of business


Developing countries


Case studies

HD60.5.D44 / U75 2010eb

658.408091724