TY  - BOOK
AU  - Brinckerhoff,Peter C.
TI  - Mission-based marketing: positioning your not-for-profit in an increasingly competitive world 
SN  - 9781118386019
AV  - HF5415 .B667 2010eb
U1  - 658.8 22
PY  - 2010///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Nonprofit organizations
KW  - Marketing
KW  - Associations sans but lucratif
KW  - marketing
KW  - aat
KW  - BUSINESS & ECONOMICS
KW  - Distribution
KW  - bisacsh
KW  - General
KW  - fast
N1  - Includes bibliographical references and index; Mission-Based Marketing, Third Edition: Positioning Your Not-for-Profit in an Increasingly Competitive World; Contents; About the Author; Chapter 1: Introduction; Chapter 2: Marketing: A Key to Better Mission; Chapter 3: Being Mission Based and Market Driven; Chapter 4: Being Flexible and Innovating with the Market; Chapter 5: The Marketing Cycle for a Nonprofit; Chapter 6: Who Are Your Markets?; Chapter 7: Who Are Your Competitors?; Chapter 8: Asking Your Markets What They Want; Chapter 9: Better Marketing Materials; Chapter 10: Technology and Marketing
N2  - A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing. Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.: Includes new material on nonprofit websites, social networking a
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781118386019
ER  -