Brinckerhoff, Peter C.,  1952- <br/><br/>
Mission-based marketing :  positioning your not-for-profit in an increasingly competitive world / 
Peter C. Brinckerhoff. 
 - 3rd ed. 
 - Hoboken, N.J. :  John Wiley & Sons,  �2010. 
 - 1 online resource (xiii, 242 pages :  bill 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Mission-Based Marketing, Third Edition: Positioning Your Not-for-Profit in an Increasingly Competitive World; Contents; About the Author; Chapter 1: Introduction; Chapter 2: Marketing: A Key to Better Mission; Chapter 3: Being Mission Based and Market Driven; Chapter 4: Being Flexible and Innovating with the Market; Chapter 5: The Marketing Cycle for a Nonprofit; Chapter 6: Who Are Your Markets?; Chapter 7: Who Are Your Competitors?; Chapter 8: Asking Your Markets What They Want; Chapter 9: Better Marketing Materials; Chapter 10: Technology and Marketing. 
<br/><br/> A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing. Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.: Includes new material on nonprofit websites, social networking a. 
<br/><br/><br/>English. 
<br/><br/><label>ISBN: </label>9781118386019 1118386019 9780470889848 0470889845 9780470889855 0470889853 9780470889862 0470889861 1282773453 9781282773455 9786612773457 6612773456 
<br/><br/><label>Standard No.: </label>9786612773457 
<br/><br/><label>Source: </label>277345  MIL 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nonprofit organizations--Marketing.<br/>Marketing.<br/>Marketing<br/>Associations sans but lucratif--Marketing.<br/>Marketing.<br/>marketing.<br/>BUSINESS & ECONOMICS--Distribution.<br/>BUSINESS & ECONOMICS--Marketing--General.<br/>Marketing<br/>Nonprofit organizations--Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .B667 2010eb 
<br/><br/><label>Dewey Class. No.: </label>658.8