TY  - BOOK
AU  - Touhill,C.J.
AU  - Touhill,Gregory J.
AU  - O'Riordan,Thomas A.
ED  - American Institute of Chemical Engineers.
TI  - Commercialization of innovative technologies: bringing good ideas to the marketplace 
SN  - 9780470925362
AV  - T173.8 .T68 2008
U1  - 658.5/77 22
PY  - 2008///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons, AlChE
KW  - Technological innovations
KW  - Innovations
KW  - BUSINESS & ECONOMICS
KW  - Structural Adjustment
KW  - bisacsh
KW  - fast
KW  - Kommerzialisierung
KW  - gnd
KW  - Projekt
KW  - Realisierung
KW  - Technische Innovation
KW  - Vermarktung
N1  - Includes bibliographical references (pages 239-240) and index; Front Matter -- Establishing Perspective -- Our Perspective -- Developing an Endgame -- Finding Ideas -- Investing in Ideas -- Assessing Ideas -- Paying for and Controlling Ideas -- Developing Ideas -- Designing and Building Technology -- Demonstrating Technology -- Standardizing Technology -- Packaging Technology -- Applying Technology -- Marketing and Selling Technology -- Tracking Technology -- Monitoring Technology -- Improving Technology -- Building on Success and Learning from Failure -- Bibliography -- Index; Establishing perspective -- Our perspective -- Developing an endgame -- Finding ideas -- Investing in ideas -- Assessing ideas -- Paying for and controlling ideas -- Developing ideas -- Designing and building technology -- Demonstrating technology -- Standardizing technology -- Packaging technology -- Applying technology -- Marketing and selling technology -- Tracking technology -- Monitoring technology -- Improving technology -- Building on success and learning from failure
N2  - This book covers new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9780470925362
ER  -