Touhill, C. J.,  1938- <br/><br/>
Commercialization of innovative technologies :  bringing good ideas to the marketplace / 
C. Joseph Touhill, Gregory J. Touhill, Thomas A. O'Riordan. 
 - Hoboken, N.J. :  John Wiley & Sons :  AlChE,  �2008. 
 - 1 online resource (xviii, 251 pages) :  illustrations 
<br/><br/>Includes bibliographical references (pages 239-240) and index. 
<br/><br/>Front Matter -- Establishing Perspective -- Our Perspective -- Developing an Endgame -- Finding Ideas -- Investing in Ideas -- Assessing Ideas -- Paying for and Controlling Ideas -- Developing Ideas -- Designing and Building Technology -- Demonstrating Technology -- Standardizing Technology -- Packaging Technology -- Applying Technology -- Marketing and Selling Technology -- Tracking Technology -- Monitoring Technology -- Improving Technology -- Building on Success and Learning from Failure -- Bibliography -- Index. Establishing perspective -- Our perspective -- Developing an endgame -- Finding ideas -- Investing in ideas -- Assessing ideas -- Paying for and controlling ideas -- Developing ideas -- Designing and building technology -- Demonstrating technology -- Standardizing technology -- Packaging technology -- Applying technology -- Marketing and selling technology -- Tracking technology -- Monitoring technology -- Improving technology -- Building on success and learning from failure. 
<br/><br/> This book covers new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. 
<br/><br/><br/>English. 
<br/><br/><label>ISBN: </label>9780470925362 0470925361 9780470925355 0470925353 9781118210789 1118210786 
<br/><br/><label>Standard No.: </label>10.1002/9780470925362  doi 
<br/><br/><label>Source: </label>10.1002/9780470925362  Wiley InterScience  http://www3.interscience.wiley.com 5E408047-6ED3-4F77-8999-E139704D80EF  OverDrive, Inc.  http://www.overdrive.com 
<br/><br/><label>Nat. Bib. Agency Control No.: </label> Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations.<br/>Innovations.<br/>BUSINESS & ECONOMICS--Structural Adjustment.<br/>Technological innovations<br/>Kommerzialisierung<br/>Projekt<br/>Realisierung<br/>Technische Innovation<br/>Vermarktung
<br/><br/><label>LC Class. No.: </label>T173.8  / .T68 2008 
<br/><br/><label>Dewey Class. No.: </label>658.5/77