TY  - BOOK
AU  - Tybout,Alice M.
AU  - Calder,Bobby J.
ED  - J.L. Kellogg Graduate School of Management.
TI  - Kellogg on marketing
SN  - 9781119199892
AV  - HF5415 .K4443 2010a
U1  - 658.8 22
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Marketing
KW  - marketing
KW  - aat
KW  - BUSINESS & ECONOMICS
KW  - Distribution
KW  - bisacsh
KW  - General
KW  - fast
N1  - Includes bibliographical references and index; Kellogg on Marketing, Second Edition; Contents; Foreword: Thinking about Marketing; Preface; Section One: Developing a Marketing Strategy; Section Two: Implementing the Strategy; Section Section Three: Perspectives on Contemporary Issues in Marketing; Index
N2  - The business classic, fully revised and updated for today's marketers. The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.: Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding; With a foreword by Philip Kotler; The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119199892
ER  -