Kellogg on marketing / 
edited by Alice M. Tybout, Bobby J. Calder. 
 - 2nd ed. 
 - Hoboken, N.J. :  Wiley,  �2010. 
 - 1 online resource (xix, 426 pages) :  illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Kellogg on Marketing, Second Edition; Contents; Foreword: Thinking about Marketing; Preface; Section One: Developing a Marketing Strategy; Section Two: Implementing the Strategy; Section Section Three: Perspectives on Contemporary Issues in Marketing; Index. 
<br/><br/> The business classic, fully revised and updated for today's marketers. The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.: Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding; With a foreword by Philip Kotler; The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing. 
<br/><br/><label>ISBN: </label>9781119199892 1119199891 9780470877623 0470877626 9780470877630 0470877634 
<br/><br/><label>Source: </label>3F1EAF4C-27F8-44AE-BB1B-0431F06E8D69  OverDrive, Inc.  http://www.overdrive.com 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Nat. Bib. No.: </label>GBB075278  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015583428  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing<br/>Marketing.<br/>marketing.<br/>BUSINESS & ECONOMICS--Distribution.<br/>BUSINESS & ECONOMICS--Marketing--General.<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .K4443 2010a 
<br/><br/><label>Dewey Class. No.: </label>658.8