Arnold, Chris. <br/><br/>
Ethical marketing and the new consumer / 
Chris Arnold. 
 - Chichester, U.K. :  Wiley,  2009. 
 - 1 online resource (xv, 272 pages) :  illustrations 
 - 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The power of brand ethos -- Ethical : reality or a brand image? -- Churn and the disposable society -- Bad tasting medicine -- It's not what you say but what you do -- Brand terrorism -- Survival and security -- Engaging the consumer, sharing responsibility -- Finding reasons to buy -- Research and surveys -- The business and religion of ethics -- Fairtrade -- Food waste and recycling -- Recycling for resale -- Turning recycling into good marketing -- The ethical sphere -- Language and persuasion -- How to be a creative marketer -- Fat and fit : obesity and health -- Selling ethical behaviour -- From brand values to brand value -- Fast fashion -- Washing green -- Green insurance and finance. 
<br/><br/> Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description. 
<br/><br/><br/>English. 
<br/><br/><label>ISBN: </label>9781119206514 1119206510 0470682779 9780470682777 9780470685464 0470685468 9780470685457 047068545X 1282483102 9781282483101 9786612483103 6612483105 
<br/><br/><label>Source: </label>248310  MIL CC107B8A-8C2C-47B5-8AC2-F9D787F97D86  OverDrive, Inc.  http://www.overdrive.com 
<br/><br/><label>Nat. Bib. No.: </label>GBA904286  bnb GBC077584  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>019817407  Uk  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Moral and ethical aspects.<br/>New Age consumers.<br/>Marketing--Aspect moral.<br/>Consommateurs du Nouvel �Age.<br/>BUSINESS & ECONOMICS--Marketing--General.<br/>BUSINESS & ECONOMICS--Distribution.<br/>Marketing--Moral and ethical aspects<br/>New Age consumers<br/>�Oko-Marketing.<br/>Marketing.<br/>Unternehmensethik.<br/>Konsumentenverhalten.
<br/><br/><label>LC Class. No.: </label>HF5415  / .A743 2009eb 
<br/><br/><label>Dewey Class. No.: </label>658.8