TY  - BOOK
AU  - Worth,Steven M.
TI  - The association guide to going global: new strategies for a changing economic landscape 
SN  - 9780470769690
AV  - HD2421 .W68 2010eb
U1  - 658/.049 22
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Trade associations
KW  - Associations, institutions, etc
KW  - International business enterprises
KW  - Globalization
KW  - Societies
KW  - Associations professionnelles
KW  - Associations
KW  - Entreprises multinationales
KW  - Mondialisation
KW  - globalism
KW  - aat
KW  - BUSINESS & ECONOMICS
KW  - International
KW  - General
KW  - bisacsh
KW  - fast
N1  - The Association Guide to Going Global: New Strategies for a Changing Economic Landscape; Contents; Foreword; Introduction; Chapter 1: Why Go Global?; Chapter 2: Common Problems in the Global Arena; Chapter 3: The Structure of the Globalized Association; Chapter 4: Funding and Financing; Chapter 5: Language and Culture; Chapter 6: Endeavors in Specific Countries; Chapter 7: Successes and Failures: Key Ingredients to Globalization Success; Chapter 8: Final Thoughts on Truly Becoming Global; About the Author; Index
N2  - Why going global is critical-and inevitable-for your association's growth and survival. Multiple case studies of associations that have entered the global arena will be included. The Association Guide to Going Global demonstrates how many associations have used globalization to their advantage, finding that increasing their reach and influence on an international scale has allowed their organizations continued success.: Underscores how the advantages of changes outweigh the risks; How adapting to new market trends is an act that cannot, and should not, be avoided; Offers a problem-solution gui
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781118387085
ER  -