TY  - BOOK
AU  - Smith,Brian D.
AU  - Raspin,Paul G.
TI  - Creating market insight: how firms create value from market understanding 
SN  - 9781119207788
AV  - HF5415.13 .S594 2008eb
U1  - 658.8/02 22
PY  - 2008///
CY  - Chichester, England, Hoboken, NJ
PB  - John Wiley & Sons
KW  - Marketing
KW  - Management
KW  - Planning
KW  - Problem solving
KW  - Organizational effectiveness
KW  - Problem Solving
KW  - Gestion
KW  - Planification
KW  - R�esolution de probl�eme
KW  - Efficacit�e organisationnelle
KW  - BUSINESS & ECONOMICS
KW  - Green Business
KW  - bisacsh
KW  - fast
KW  - Marknadsanalys
KW  - sao
N1  - Includes bibliographical references (pages 303-307) and indexes; Creating Market Insight; Contents; Preface; Acknowledgements; 1: Success, strategy and understanding; 2: The difficulty of gaining insight; 3: How well do you understand your business environment?; 4: What does market insight look like?; 5: What do real managers do to understand the environment?; 6: Understanding and assessing the complexity and turbulence of a market; 7: What is the best way to understand the business environment?; 8: Putting it together how firms create insight; 9: From insight to value; References; Index of figures; Index of tables; Index
N2  - "Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage.". Beverley Dipper, Market Insight Manager, Microsoft UK Ltd. "I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207788
ER  -