Customer genius : becoming a customer-centric business - Fisk, Peter (Peter Robert) (Chichester : Capstone Pub., 2009)
The customer world -- The customer world. Hello! -- My world.. people and their passions -- My agenda ... what matters most to me -- My terms ... power to the people -- My business.. the customer business -- The customer business -- The Customer Business. Customer Vision -- Customer Strategy -- Customer Insights -- Customer Propositions -- Customer solutions -- Customer Connections -- Customer Experiences -- Customer Service -- Customer Relationships -- Customer Performance -- The customer champions -- The Customer Champions. Leadership ... Leading a Customer Revolution -- Culture ... Creating Passion in People -- Transformation ... the Journey to Customer-centricity -- The Genius Lab -- Credits -- About the author.
Print version record.
English.
John Wiley and Sons
Keywords: Customer relations; Management; Gestion; management; BUSINESS & ECONOMICS -- Customer Relations; Customer relations; Management