Fisk, Peter

Customer genius : becoming a customer-centric business / Peter Fisk. - Chichester : Capstone Pub., �2009. - 1 online resource (xii, 394 pages)

The customer world -- The customer world. Hello! -- My world.. people and their passions -- My agenda ... what matters most to me -- My terms ... power to the people -- My business.. the customer business -- The customer business -- The Customer Business. Customer Vision -- Customer Strategy -- Customer Insights -- Customer Propositions -- Customer solutions -- Customer Connections -- Customer Experiences -- Customer Service -- Customer Relationships -- Customer Performance -- The customer champions -- The Customer Champions. Leadership ... Leading a Customer Revolution -- Culture ... Creating Passion in People -- Transformation ... the Journey to Customer-centricity -- The Genius Lab -- Credits -- About the author.


English.

9781906465575 1906465576 9781906465568 1906465568 1907293388 9781907293382 9786612042515 6612042516 1282042513 9781282042513

9786612042515

204251 MIL




Customer relations.
Management.
Gestion.
management.
BUSINESS & ECONOMICS--Customer Relations.
Customer relations
Management

HF5415.5 / .F567 2009eb

658.8/12