TY  - BOOK
AU  - Eades,Ken M.
TI  - The portable MBA
T2  - The Portable MBA Series
SN  - 9780470627259
AV  - HD31 .C6134 2010eb
U1  - 658 22
PY  - 2010///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Management
KW  - Marketing
KW  - Accounting
KW  - Personnel management
KW  - Gestion
KW  - Personnel
KW  - Direction
KW  - management
KW  - aat
KW  - marketing
KW  - BUSINESS & ECONOMICS
KW  - Management Science
KW  - bisacsh
KW  - Organizational Behavior
KW  - Industrial Management
KW  - fast
N1  - Includes bibliographical references and index; Accounting principles -- The principles of economics -- Introduction to business ethics -- Marketing management -- Financial management -- Operations management -- Managing people -- Supply chain management -- Strategy : defining and developing competitive advantage -- Financial analysis and firm valuation -- Consumer behavior -- New product creation -- Entrepreneurship -- Emerging markets and development -- Enterprise risk management -- Leading from the middle -- Managing teams -- Starting your new career with your MBA
N2  - A totally revised new edition of the bestselling guide to business school basics. The bestselling book that invented the "MBA in a book" category, The Portable MBA Fifth Edition is a reliable and information-packed guide to the business school curriculum and experience. For years, professionals who need MBA-level information and insight-but don't need the hassle of business school-have turned to the Portable MBA series for the very best, most up-to-date coverage of the business basics. This new revised and expanded edition continues that long tradition with practical, real-world business
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781118256213
ER  -