TY  - BOOK
AU  - Stull,Craig
AU  - Myers,Phil
AU  - Scott,David Meerman
TI  - Tuned in: uncover the extraordinary opportunities that lead to business breakthroughs 
SN  - 9780470260364
AV  - HF5386 .S886 2008eb
U1  - 658.4/09 22
PY  - 2008///
CY  - Hoboken, N.J.
PB  - J. Wiley & Sons
KW  - Success in business
KW  - Creative ability in business
KW  - Succ�es dans les affaires
KW  - Cr�eativit�e dans les affaires
KW  - BUSINESS & ECONOMICS
KW  - Personal Success
KW  - bisacsh
KW  - Careers
KW  - General
KW  - fast
N1  - Includes bibliographical references (pages 175-182) and index; Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs; Contents; Chapter 1: Why Didn't We Think of That?; Chapter 2: Tuned Out ... and Just Guessing; Chapter 3: Get Tuned In; Chapter 4: Step 1: Find Unresolved Problems; Chapter 5: Step 2: Understand Buyer Personas; Chapter 6: Step 3: Quantify the Impact; Chapter 7: Step 4: Create Breakthrough Experiences; Chapter 8: Step 5: Articulate Powerful Ideas; Chapter 9: Step 6: Establish Authentic Connections; Chapter 10: Cultivate a Tuned In Culture; Chapter 11: Unleash Your Resonator; Notes; Acknowledgments; Index
N2  - Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. For anyone who markets a product, service, or ideas in any business, industry, or organization, Tuned In delivers a simple six-step process for discovering real and deep insights into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating br
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781118258026
ER  -