TY  - BOOK
AU  - Holden,Reed K.
AU  - Burton,Mark R.
TI  - Pricing with confidence: 10 ways to stop leaving money on the table 
SN  - 9781119198741
AV  - HF5416.5 .H647 2008eb
U1  - 658.8/16 22
PY  - 2008///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Pricing
KW  - Service industries
KW  - Prices
KW  - Prix
KW  - Fixation
KW  - Services (Industrie)
KW  - BUSINESS & ECONOMICS
KW  - Sales & Selling
KW  - Management
KW  - bisacsh
KW  - fast
N1  - Includes bibliographical references and index; PRICING WITH CONFIDENCE: 10 WAYS TO STOP LEAVING MONEY ON THE TABLE; CONTENTS; ACKNOWLEDGMENTS; INTRODUCTION: WHY PRICING IS SO HARD AND WHY MOST COMPANIES MESS IT UP; Rule One: Replace the Discounting Habit with a Little Arrogance; Rule Two: Understand the Value You Offer to Your Customer; Rule Three: Apply One of Three Simple Pricing Strategies; Rule Four: Play Better Poker with Customers; Rule Five: Price to Increase Profits; Rule Six: Add New Products and Services that Give You Negotiating Flexibility and Growth; Rule Seven: Force Your Competitor to React to Your Pricing
N2  - Bad pricing is a great way to destroy your company's value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The author
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119198741
ER  -