TY  - BOOK
AU  - Groves,Eric
ED  - Constant Contact, Inc.
TI  - The Constant Contact guide to email marketing
SN  - 9780470615263
AV  - HF5415.1265 .G76 2009eb
U1  - 658.8/72 22
PY  - 2009///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Internet marketing
KW  - Electronic mail systems
KW  - Electronic Mail
KW  - Marketing sur Internet
KW  - Courrier �electronique
KW  - electronic mail
KW  - aat
KW  - BUSINESS & ECONOMICS
KW  - Marketing
KW  - Telemarketing
KW  - bisacsh
KW  - Multilevel
KW  - Mail Order
KW  - Direct
KW  - E-Commerce
KW  - Internet Marketing
KW  - fast
N1  - Includes index; The Constant Contact Guide to Email Marketing; Contents; Acknowledgements; Chapter 1: The 40 "Know It or Blow It" Rules of Email Marketing; Chapter 2: The Power of Email Relationships; Chapter 3: Making Money: The Economics of Email; Chapter 4: The Benefits of Permission-Based Email Marketing; Chapter 5: Building a Quality Email List; Chapter 6: Making Your Email List More Valuable; Chapter 7: The Three Rules of Valuable Email Content; Chapter 8: Creating Email Content That Leads to Action; Chapter 9: Looking Professional: Choosing an Effective Email Format
N2  - The leading email marketing firm shows you how to create high-impact, low-cost campaigns. Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy--or an annoying waste of your customer's time--depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America's le
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781118273074
ER  -