TY  - BOOK
AU  - Halligan,Brian
AU  - Shah,Dharmesh
TI  - Inbound marketing: get found using Google, social media, and blogs 
T2  - The new rules of social media series
SN  - 9780470550175
AV  - HF5415.1265 .H353 2010eb
U1  - 658.8/72 22
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Google
KW  - fast
KW  - Internet marketing
KW  - Social media
KW  - Economic aspects
KW  - Marketing
KW  - Blogs
KW  - Customer relations
KW  - Marketing sur Internet
KW  - M�edias sociaux
KW  - Aspect �economique
KW  - Blogues
KW  - BUSINESS & ECONOMICS
KW  - Telemarketing
KW  - bisacsh
KW  - Multilevel
KW  - Mail Order
KW  - Direct
KW  - E-Commerce
KW  - Internet Marketing
KW  - gnd
KW  - World Wide Web 2.0
KW  - Marknadsf�oring via internet
KW  - sao
KW  - Sociala medier
KW  - ekonomiska aspekter
KW  - Marknadsf�oring
KW  - bloggar
KW  - Kundrelationer
N1  - Includes index; Inbound Marketing: Get Found Using Google, Social Media, and Blogs; Contents; Foreword; Acknowledgments; Introduction; Part One: Inbound Marketing; Chapter 1: Shopping Has Changed ... Has Your Marketing?; Chapter 2: Is Your Web Site a Marketing Hub?; Chapter 3: Are You Worthy?; Part Two: Get Found By Prospects; Chapter 4: Create Remarkable Content; Chapter 5: Get Found in the Blogosphere; Chapter 6: Getting Found in Google; Chapter 7: Get Found in Social Media; Part Three: Converting Customers; Chapter 8: Convert Visitors into Leads; Chapter 9: Convert Prospects into Leads
N2  - Stop pushing your message out and start pulling your customers in. Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, th
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781118257838
ER  -