TY  - BOOK
AU  - Tillmann,George
TI  - The business-oriented CIO: a guide to market-driven management 
SN  - 9780470428511
AV  - HD30.2 .T496 2008eb
U1  - 658.4/038 22
PY  - 2008///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Chief information officers
KW  - Information technology
KW  - Management
KW  - Business planning
KW  - Economic aspects
KW  - Consumer satisfaction
KW  - Chefs des services de l'information
KW  - Technologie de l'information
KW  - Gestion
KW  - Aspect �economique
KW  - Consommateurs
KW  - Satisfaction
KW  - BUSINESS & ECONOMICS
KW  - Information Management
KW  - bisacsh
KW  - Knowledge Capital
KW  - blmlsh
KW  - fast
N1  - Includes bibliographical references and index; THE BUSINESS-ORIENTED CIO: A Guide to Market-Driven Management; Contents; Preface; Acknowledgments; Part I: THE FUNDAMENTALS; Chapter 1: In Search of Overhead Heroes; Chapter 2: IT Governance; Chapter 3: IT Strategy and Planning; Chapter 4: Portfolio Management; Part II: LEARNING FROM THE BEST; Chapter 5: Customer Management; Chapter 6: Market Intelligence; Chapter 7: Service-Offering Management; Chapter 8: Performance Management; Part III: PUSHING THE ENVELOPE; Chapter 9: Organizational Competencies; Chapter 10: In Search of Customer Service; Chapter 11: Local Heroes; Index
N2  - The Business-Oriented CIO: A Guide to Market-Driven Management introduces the Market Driven Management approach, which applies and adapts some of the best for-profit business thinking for use by CIOs and IT managers. IT departments are integral parts of businesses; if the electronic components like e-commerce sites fail, the business will come to a screeching halt. Run your IT department like a business rather than a reactive entity that only functions to fix problems, and transform your image from that of service center to a true business partner
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9780470428511
ER  -