Weinstein, Stanley, 1943-

The complete guide to fundraising management / Stanley Weinstein. - 3rd ed. - Hoboken, N.J. : John Wiley & Sons, �2009. - 1 online resource (xxiii, 360 pages) : illustrations - AFP fund development series. .

"The AFP fund development series"--Page v Includes index.

The Complete Guide to Fundraising Management, Third Edition; Foreword; Preface; Acknowledgments; About the Author; Contents; CHAPTER 1: Five Major Fundraising Principles; CHAPTER 2: Your Organization and the Nonprofit World; CHAPTER 3: Managing the Resource Development Function; CHAPTER 4: The Case for Support and Fundraising Materials; CHAPTER 5: Managing Information; CHAPTER 6: Prospect Identification, Research, and Segmentation; CHAPTER 7: Nurturing Relationships; CHAPTER 8: Major Gift Programs; CHAPTER 9: Mail and Email Fundraising; CHAPTER 10: Telephone Solicitations.

There are now more than 1 million nonprofit organizations in the United States, and the fundraising industry is one of the fastest-growing segments of the economy. The Complete Guide to Fundraising Management presents step-by-step guidance on planning, self-assessment, continual improvement, cost effective fundraising strategies and much more. An accompanying CD-ROM contains checklists, grids, and sample forms. Plus, the Third Edition adds a chapter on internet fundraising as well as updated statistics. Fundraising professionals will benefit from the practical advice on managing the complexiti.

9780470455319 0470455314 9780470455326 0470455322 9780470454862 0470454865 9780470375068 047037506X 9781118387061 1118387066

9786612031168

OverDrive, Inc. http://www.overdrive.com AC3A466C-D84B-43A1-A1A1-48C593F33FF7 OverDrive, Inc. http://www.overdrive.com


Fund raising--Management.--United States
Nonprofit organizations--Finance--Management.--United States
Collecte de fonds--Gestion.--�Etats-Unis
Associations sans but lucratif--Finances--Gestion.--�Etats-Unis
BUSINESS & ECONOMICS--Investments & Securities--General.
Fund raising--Management
Nonprofit organizations--Finance--Management


United States

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