TY  - BOOK
AU  - Young,Laurie
TI  - From products to services: insight and experience from companies which have embraced the service economy 
SN  - 9781119209294
AV  - HD9980.5 .Y68 2008eb
U1  - 658.8 22 22
PY  - 2008///
CY  - Chichester, UK
PB  - John Wiley & Sons
KW  - Service industries
KW  - Customer services
KW  - New products
KW  - Services (Industrie)
KW  - Service �a la client�ele
KW  - BUSINESS & ECONOMICS
KW  - Advertising & Promotion
KW  - bisacsh
KW  - fast
N1  - Includes bibliographical references and index; Why products companies consider service business -- Clarifying the strategic intent of the service business -- The degree of change needed to set up a service business -- First base : gaining a clear perspective of service markets -- Creating the services to be sold in the new market -- Altering the operations of a product company to provide services -- Selling services -- Marketing services instead of products -- Positioning a product brand in a service market -- In conclusion
N2  - During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is involved and others have deliberately executed a carefully considered strategic manoeuvre. Included in this debate are some of the most famous business names in the western world: Unisys, Ericsson, Michelin, Nokia and HP. For IBM it was Lou Gerstener's 'big bet'; at GE it was one of former CEO Jack Welch'
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209294
ER  -