TY  - BOOK
AU  - Grant,John
TI  - The green marketing manifesto
SN  - 9781119206255
AV  - HF5413 .G722 2007eb
U1  - 658.8/02 22
PY  - 2007///
CY  - Chichester, West Sussex, England, Hoboken, N.J.
PB  - John Wiley & Sons Ltd.
KW  - Green marketing
KW  - Marketing vert
KW  - fast
N1  - Includes bibliographical references; Introduction: Sustainability, New Marketing and The Beautiful Coincidence -- Background. Setting the Scene -- The Green Marketing Grid. Overview -- Concluding Thoughts. Ideas Good, Image Bad
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119206255
ER  -