The green marketing manifesto - Grant, John, 1964- (Chichester, West Sussex, England ; Hoboken, N.J. : John Wiley & Sons Ltd., 2007)
Introduction: Sustainability, New Marketing and The Beautiful Coincidence -- Background. Setting the Scene -- The Green Marketing Grid. Overview -- Concluding Thoughts. Ideas Good, Image Bad.
Print version record.
Includes bibliographical references.
John Wiley and Sons
Keywords: Green marketing; Marketing vert; Green marketing