Grant, John,  1964- <br/><br/>
The green marketing manifesto / 
John Grant. 
 - Chichester, West Sussex, England ;  Hoboken, N.J. :  John Wiley & Sons Ltd.,  �2007. 
 - 1 online resource (xvi, 304 pages) :  illustrations 
<br/><br/>Includes bibliographical references. 
<br/><br/>Introduction: Sustainability, New Marketing and The Beautiful Coincidence -- Background. Setting the Scene -- The Green Marketing Grid. Overview -- Concluding Thoughts. Ideas Good, Image Bad. 
<br/><br/><label>ISBN: </label>9781119206255 1119206251 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Green marketing.<br/>Marketing vert.<br/>Green marketing
<br/><br/><label>LC Class. No.: </label>HF5413  / .G722 2007eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/02