TY  - BOOK
AU  - Dych�e,Jill
AU  - Levy,Evan
TI  - Customer data integration: reaching a single version of the truth 
SN  - 9781119202127
AV  - HF5415.5 .D95 2006
U1  - 658.8/120285 22
PY  - 2006///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Customer relations
KW  - Data processing
KW  - Data warehousing
KW  - Entrep�ots de donn�ees (Informatique)
KW  - BUSINESS & ECONOMICS
KW  - Customer Relations
KW  - bisacsh
KW  - fast
N1  - Includes bibliographical references and index; Customer Data Integration: Reaching a Single Version of the Truth; Contents; Foreword; Introduction; Acknowledgments; Chapter 1: Executives Flying Blind; Chapter 2: Master Data Management and Customer Data Integration Defined; Chapter 3: Challenges of Data Integration; Chapter 4: "Our Data Sucks!": The (Not So Little) Secret about Bad Data; Chapter 5: Customer Data Integration Is Different: A CDI Development Framework; Chapter 6: Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship; Chapter 7: Making Customer Data Integration Work
N2  - Customer data integration in a readable styleCustomer Data Integration is an introductory guide to the concept of customer data integration for business people who have skimmed the edges of integrated customer data and for IT practitioners who have not yet tackled the issue head-on
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119202127
ER  -