TY  - BOOK
AU  - Gaines-Ross,Leslie
TI  - Corporate reputation: 12 steps to safeguarding and recovering reputation 
SN  - 9781119203506
AV  - HD59.2 .G35 2008eb
U1  - 659.2 22
PY  - 2008///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Corporate image
KW  - Responsibility
KW  - Corporations
KW  - Public relations
KW  - Organizational effectiveness
KW  - Entreprises
KW  - Image
KW  - Responsabilit�e
KW  - Relations publiques
KW  - Efficacit�e organisationnelle
KW  - Soci�et�es
KW  - corporate image
KW  - aat
KW  - BUSINESS & ECONOMICS
KW  - Public Relations
KW  - bisacsh
KW  - fast
N1  - Includes bibliographical references (pages 161-174) and index; Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation; CONTENTS; ACKNOWLEDGMENTS; PREFACE; WHY I WROTE THIS BOOK; HOW I WROTE THIS BOOK; THE BOOK'S OBJECTIVES; THE CONTENT; FOR WHOM THIS BOOK WAS WRITTEN; CAVEATS; REPUTATION LOSS IS NOT NEW, BUT RECOVERY STRATEGIES ARE; PART I; CHAPTER 1: REPUTATION MATTERS; CHAPTER 2: REPUTATION LOSS; CHAPTER 3: SECOND ACTS; PART II; CHAPTER 4: RESCUE; CHAPTER 5: REWIND; CHAPTER 6: RESTORE; CHAPTER 7: RECOVER; PART III; CHAPTER 8: RETURN TO FLIGHT; NOTES; INDEX
N2  - Best practices for protecting and repairing reputation. Recent corporate crises have demonstrated that a company's reputation can be destroyed in seconds. A mishandled response, inappropriate act, product tampering, or poorly timed reorganization
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119203506
ER  -