TY  - BOOK
AU  - Mazur,Laura
AU  - Miles,Louella
TI  - Conversations with marketing masters
SN  - 9781119209256
AV  - HF5415 .M374 2007eb
U1  - 658.8 22
PY  - 2007///
CY  - Chichester, Hoboken, NJ
PB  - John Wiley
KW  - Marketing
KW  - Management
KW  - Marketing personnel
KW  - Interviews
KW  - Gestion
KW  - Personnel
KW  - Entretiens
KW  - marketing
KW  - aat
KW  - BUSINESS & ECONOMICS
KW  - General
KW  - bisacsh
KW  - Distribution
KW  - fast
KW  - idsbb
KW  - F�uhrungskraft
KW  - idszbz
KW  - Arbeitskraft
KW  - cct
KW  - nli
KW  - Marknadsf�oring
KW  - sao
KW  - MARKETING
KW  - interviews
KW  - lcgft
KW  - rvmgf
N1  - Includes bibliographical references and index; Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary; Electronic reproduction; [Place of publication not identified]; HathiTrust Digital Library; 2011
N2  - Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great - and a glimpse of the marketing future
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119209256
ER  -