Logos and no gos : how to understand and get the most from your brand IP - Steward, Geoff (Solicitor); Chartered Institute of Marketing (Chichester, England : J. Wiley & Sons, 2006)
Creating and identifying your IP -- Registering your IP -- Housekeeping your trade mark portfolio -- IP and your employees -- Exploitation of your IP -- Policing your IP -- How are your IP rights infringed? -- Enforcing your IP and the remedies available to you -- How to avoid infringing other people's IP -- Registering and protecting your domain names -- The take-home message.
Includes index.
Print version record.
John Wiley and Sons
Keywords: Intellectual property -- England; z; LAW -- Administrative Law & Regulatory Practice; Intellectual property; England