Logos and no gos : how to understand and get the most from your brand IP /
Geoff Steward.
- Chichester, England : J. Wiley & Sons, �2006.
- 1 online resource (xviii, 222 pages)
Includes index.
Creating and identifying your IP -- Registering your IP -- Housekeeping your trade mark portfolio -- IP and your employees -- Exploitation of your IP -- Policing your IP -- How are your IP rights infringed? -- Enforcing your IP and the remedies available to you -- How to avoid infringing other people's IP -- Registering and protecting your domain names -- The take-home message.