TY  - BOOK
AU  - Burkitt,Hugh
AU  - Zealley,John
ED  - Marketing Society.
TI  - Marketing excellence: winning companies reveal the secrets of their success 
SN  - 9780470060933
AV  - HF5415.12.G7 B87 2006eb
U1  - 658.8 22
PY  - 2006///
CY  - Chichester, England, Hoboken, NJ
PB  - Wiley
KW  - Marketing
KW  - Great Britain
KW  - Case studies
KW  - Success in business
KW  - Business enterprises
KW  - Grande-Bretagne
KW  - �Etudes de cas
KW  - Succ�es dans les affaires
KW  - Entreprises
KW  - BUSINESS & ECONOMICS
KW  - General
KW  - bisacsh
KW  - Distribution
KW  - fast
N1  - Includes index; Includes bibliographical references and index; Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good
N2  - Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners - both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208877
ER  -