Burkitt, Hugh. <br/><br/>
Marketing excellence :  winning companies reveal the secrets of their success / 
Hugh Burkitt and John Zealley. 
 - Chichester, England ;  Hoboken, NJ :  Wiley,  �2006. 
 - 1 online resource (xiv, 373 pages) :  illustrations 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good. 
<br/><br/> Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners - both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. 
<br/><br/><br/>English. 
<br/><br/><label>ISBN: </label>9780470060933 047006093X 9781119208877 1119208874 9786610740086 6610740089 
<br/><br/><label>Source: </label> OverDrive, Inc.  http://www.overdrive.com 76FD731C-5C57-4D0F-B073-AED3FB4B27CB  OverDrive, Inc.  http://www.overdrive.com 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Nat. Bib. No.: </label>GBA672008  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label> Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Great Britain--Case studies.<br/>Success in business--Great Britain--Case studies.<br/>Business enterprises--Great Britain--Case studies.<br/>Marketing--Grande-Bretagne--�Etudes de cas.<br/>Succ�es dans les affaires--Grande-Bretagne--�Etudes de cas.<br/>Entreprises--Grande-Bretagne--�Etudes de cas.<br/>BUSINESS & ECONOMICS--Marketing--General.<br/>BUSINESS & ECONOMICS--Distribution.<br/>Business enterprises<br/>Marketing<br/>Success in business
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Great Britain
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.12.G7  / B87 2006eb 
<br/><br/><label>Dewey Class. No.: </label>658.8