TY  - BOOK
AU  - Karolefski,John
AU  - Heller,Al
ED  - A.C. Nielsen Company.
TI  - Consumer-centric category management: how to increase profits by managing categories based on consumer needs 
SN  - 9781119201632
AV  - HF5429 .K296 2006eb
U1  - 658.7/8 22
PY  - 2006///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Retail trade
KW  - Management
KW  - Consumers' preferences
KW  - Consommateurs
KW  - Pr�ef�erences
KW  - BUSINESS & ECONOMICS
KW  - Management Science
KW  - bisacsh
KW  - Organizational Behavior
KW  - Industrial Management
KW  - fast
N1  - Includes index; Introduction -- why category management is more important than ever --; Ch. 1; The evolution of category management and the new state of the art --; Ch. 2; Category management begins with the retailer's strategy --; Ch. 3; Step one : define the category based on the needs of your target market --; Ch. 4; Step two : assign a role to the category that best supports the retailer's strategy --; Ch. 5; Step three : assess the category to find opportunities for improvement --; Ch. 6; Step four : set performance targets and measure progress with a category scorecard --; Ch. 7; Step five : create a marketing strategy for the category --; Ch. 8; Step six : choose tactics for category assortment, pricing, promotion, merchandising, and supply chain management
N2  - In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management
UR  - https://onlinelibrary.wiley.com/doi/book/10.1002/9781119201632
ER  -