TY  - BOOK
AU  - Machin,David
AU  - Ledin,Per
TI  - Introduction to multimodal analysis
SN  - 9781350069176
AV  - P93.5 .M33 2020eb
U1  - 302.222 23
PY  - 2020///
CY  - London, England
PB  - Zed Books
KW  - Visual communication
KW  - Mass media and language
KW  - Modality (Linguistics)
KW  - Multimedia systems
KW  - Discourse analysis
KW  - bicssc
KW  - Electronic books
N1  - Previous edition: London: Hodder Arnold, 2007; Includes bibliographical references (pages 219-223) and indexes; Introduction -- 1. What is multimodal analysis? -- 2. Pictures and images -- 3. Modality: Experiencing the world through images -- 4. The meaning of colour in visual design -- 5. The meaning of typography -- 6. Textures and materiality -- 7. Composition and page layout -- 8. Diagrams and flow charts; Abstract freely available; full-text restricted to individual document purchasers; Also published in print
N2  - "Providing a clear model that students can follow, the second edition of Introduction to Multimodal Analysis contains fresh, contemporary examples ranging from product packaging and website layouts to film adverts and public spaces. It also features two new chapters on texture and diagrams, as well as a helpful image index that demonstrates how multimodal texts can be analysed from different perspectives. With chapter summaries, student activities and a companion website hosting the images in full colour, this book remains an essential guide for students studying multimodailty within visual communication."--
UR  - https://doi.org/10.5040/9781350069176?locatt=label:secondary_bloomsburyCollections
ER  -