Hilton, Penny, <br/><br/>
Design in motion :  applying design principles to filmmaking / 
Penny Hilton. 
 - First edition. 
 - 1 online resource (xii, 268 pages) :  illustrations (colour). 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Foundations -- Audience -- Structure -- Sound -- Composition -- Camera -- Form -- Colour -- Text and Information -- Editing. 
<br/><br/> Abstract freely available; full-text restricted to individual document purchasers. 
<br/><br/> With an abundance of information on how to create motion graphics already available, 'Design in Motion' focuses on the why of moving image and less about the how. By unpacking the reasons behind screen designer's production choices, each chapter deconstructs examples of motion graphics by drawing on case studies of both familiar examples from contemporary cinema and unseen work from postgraduate motion graphic designers. It examines the value of image, text, motion, camera and transitions, explaining in detail why some methods work, while others fail. Whether you work in info-graphics, documentary or design, this book is structured to follow the production process and, together with its multimedia companion website, will be a by-your-side companion to guide you through your next project. 
<br/><br/>
<br/><br/><br/>Mode of access: World Wide Web. 
<br/><br/><label>ISBN: </label>9781350025547 
<br/><br/><label>Standard No.: </label>10.5040/9781350025547  doi 
<br/><br/><label>Nat. Bib. No.: </label>
<br/><br/><label>Nat. Bib. Agency Control No.: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cinematography--Special effects.<br/>Computer graphics--Design.<br/>Film production: technical & background skills
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>TR850  / .H55 2020eb 
<br/><br/><label>Dewey Class. No.: </label>777.90285536