Communication for Development : a Practical Handbook /
John Tuckey.
- First edition.
- 1 online resource (464 pages)
Abstract freely available; full-text restricted to individual document purchasers.
"Broadcasting is now an important part of the international aid effort, and as such communication for development has ambitious aims: to save lives, improve livelihoods and end corruption. In order to achieve this, specialist innovative production techniques and formats are required. This book provides a practical and thorough guide to the production of effective broadcasting for development. It covers four key areas of communication: humanitarian broadcasting in emergencies; distance learning; empowerment, good governance and human rights; broadcasting for behaviour and social change. Tuckey takes us through each stage from project design, to selecting and training a production team and developing formats, with key emphasis on the inclusion of local communities."--
Mode of access: World Wide Web.
9780755637935 9780755637911
10.5040/9780755637935 doi
Human rights in mass media. Mass media. Humanitarian intervention. Mass media--Social aspects.