Britain's persuaders : soft power in a hard world /
Helen Ramscar.
- First edition.
- 1 online resource (336 pages).
Abstract freely available; full-text restricted to individual document purchasers.
This book conducts an up-to-date 'audit' of all Britain's principal sources of soft power. Situating its analysis within the current understanding of the 'smart power' of nation states - that desire to employ the full spectrum of policy instruments and national characteristics to achieve policy outcomes, specifically in the context of 'Brexit Britain' where soft power status is certain to loom larger during the 2020s.