TY  - BOOK
AU  - Curtin,Richard Thomas
TI  - Consumer expectations: micro foundations and macro impact 
SN  - 9780511791598 (ebook)
AV  - HF5415.32 .C86 2019
U1  - 658.8/342 23
PY  - 2019///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Consumers
KW  - Consumer behavior
KW  - Marketing
N1  - Title from publisher's bibliographic system (viewed on 05 Mar 2019)
N2  - Richard Curtin has directed the University of Michigan's consumer sentiment surveys for more than four decades. His analyses of recent trends in consumer expectations are regularly covered in the worldwide press. In this book, Curtin presents a new theory of expectations. Whereas conventional theories presume that consumers play a passive role in the macro economy, simply reacting to current trends in incomes, prices, and interest rates, Curtin proposes a new empirically consistent theory. He argues that expectations are formed by an automatic process that utilizes conscious and nonconscious processes, passion and reason, information from public and private sources, and social networks. Consumers ultimately reach a decision that serves both the micro decision needs of individuals and reflects the common influence of the macro environment. Drawing on empirical observations, Curtin not only demonstrates the importance of consumer sentiment, but also how it can foreshadow the cyclical turning points in the economy
UR  - https://doi.org/10.1017/9780511791598
ER  -