TY  - BOOK
AU  - Bartholomew,Mark
TI  - Intellectual property and the brain: how neuroscience will reshape legal protection for creations of the mind 
SN  - 9781009189545 (ebook)
AV  - KF2979 .B39 2022
U1  - 346.7304/8 23/eng/20220429
PY  - 2022///
CY  - Cambridge, United Kingdom, New York, NY
PB  - Cambridge University Press
KW  - Intellectual property
KW  - United States
KW  - Copyright
KW  - Copyright infringement
KW  - Neurosciences
KW  - Law and legislation
KW  - Law
KW  - Psychological aspects
N1  - Title from publisher's bibliographic system (viewed on 18 Jul 2022); Copyright  and creativity -- Inside the design process -- Neuroaesthetics and copyright infringement -- Seeing design -- Neuromarks -- How to take creativity seriously -- Know your audience -- Advertising, fast and slow
N2  - Although legal scholars have begun to explore the implications of neuroscientific research for criminal law, the field has yet to assess the potential of such research for intellectual property law - a legal regime governing over one-third of the US economy. Intellectual Property and the Brain addresses this gap by showing how tools meant to improve our understanding of human behavior inevitably shape the balance of power between artists and copyists, businesses and consumers. This first of its kind book demonstrates how neuroscience can improve our flawed approach to regulating creative conduct and commercial communications when applied with careful attention to the reasons that our system of intellectual property law exists. With a host of real-life examples of art, design, and advertising, the book charts a path forward for legal actors seeking reforms that will unlock artistic innovation, elevate economic productivity, and promote consumer welfare
UR  - https://doi.org/10.1017/9781009189545
ER  -