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Marketing in a digital world / edited by Aric Rindfleisch and Alan J. Malter.

Contributor(s):

Material type:

TextSeries: Review of marketing research ; v. 16.Publisher: Bingley : Emerald Publishing Limited, 2019Copyright date: ©2019Description: 1 online resource (xxiii, 217 pages) ; cmContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781787563391 (e-book)
9781787563414 (ePUB)

Subject(s):

Additional physical formats: No titleDDC classification:

658.8 23

LOC classification:

HF5415 .M37 2019

Online resources:

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Includes index.

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