Includes bibliographical references and index.

The New normal -- Build on strength -- Assessing strengths -- Concentrate resources -- The concentration decision -- Fir : integrating programs and services -- Capitalizing on fit -- The Lean association : aligning people and processes efficiently -- Understanding and reducing waste -- Purposeful abandonment -- CEO and board roles (and potholes) on the road.

Online resource; title from PDF title page (ebrary, viewed December 12, 2013).

"Use insights from Road to Relevance to help move your organization to greater discipline, focus, and value. Framed by five key strategies, Road to Relevance is a guide to competitive advantage. The five strategies and related disciplines are clearly defined, and their execution is explained and illustrated through examples. Among other takeaways, you'll learn: How to identify strengths that deserve a concentration of resources ; The value of a coordinated product and service portfolio and how to achieve one ; The negative effect that marginal or underperforming activities have on your organization and ways to abandon them."--Publisher description

"Road is the followup and complementary companion to the bestselling Race for Relevance: 5 Radical Changes for Associations, which identified six challenges that forever changed the association environment and five needed changes. Picking up where Race left off, authors Harrison Coerver and Mary Byers, CAE, provide real insight into how to adapt the strategies of Road to your organization's circumstances so that you can execute them. Case studies, adaptable examples, and provocative questions are included throughout Road to Relevance to help you work through these strategies."--Publisher description

John Wiley and Sons Wiley Online Library: Complete oBooks